Welcome to Catalyst Marketing!
Conceptual and Design Services
A brand is a "promise" delivered...
...therefore, clarity and consistency in communicating the
unique, customer benefits
of your "promise" is an absolute imperative.
At Catalyst Marketing Communications, we help you creatively communicate those unique, customer benefits—distinctives—that set your company apart in its market niche. Located in Kennesaw, Georgia, we have helped over 400 companies and nonprofit organizations of every size throughout Metro Atlanta and the Southeast to consistently and effectively communicate their brand benefits to their chosen target market groups. We would love to hear your unique vision and marketing objectives and discuss ideas to promote your promised product or service. See Our Portfolio of Client Work as well as Our Client List & Testimonials to view and/or download our creative work samples, our client history, and endorsements!
We bring effective creativity to your brand communications! Whether developing logos, mailers, ads, brochures, Web sites, video and CD graphics, or even an integrated campaign with a mix of all the advertising elements, Catalyst will draw out your unique vision and bring about creative solutions that make an impact.
Impact: that quality in marketing creativity that strikes suddenly against the audience’s indifference and enlivens their mind to receive a message.
Isn’t impact—that which raises your brand awareness and sales curve—the end goal of your marketing communications? We can help! Catalyst Marketing Communications has set it’s focus on assisting companies to discover or reconfirm their core consumer benefits that make them unique in their market niche and to effectively communicate that to their target market groups. Call us today to get going because...“in theory, there is no difference between theory and practice. But, in practice, there is.” —Jan Van de Snepscheut— If envisioning the end is enough to put the means in motion, step out and tell your target market what you have in store for them. You promised!
We are committed to using "visual design and copy references" to aid you in directing us...so that you have control in the process with no surprises!
We are sensitive to the fact that companies often face dialog challenges when engaging marketing communication and design firms. We have been driven for over 10 years to establish and refine a proven process that puts you in the center of all that is done on your company’s behalf. This customer-centered process gives you the assurance that we understand what you mean when you say you want something “classic”, “progressive”, or “edgy” and ensures that the graphic and copy translation of your company’s verbal vision and direction develops into an overall unique marketing image that you feel good about. Simply put, our reference-based approach to developing your communications...puts you in the director's chair. See our section Our Reference-Based Approach...6 Steps for a more in-depth understanding of our processes.
We insist that you be the leader and direct us! Since mere ‘verbal’ words that communicate a direction can be so subjective, our commitment to using visual design and copy references to explore and confidently communicate your direction will ensure we hit the mark as you envisioned it! With that in mind, get ready to view our extensive library of resources. We also want to see any references that you may have—from sample marketing items you have done, to inspirational ones you have collected over time, to even samples from your various competition. Only you know your industry niche and what needs to be communicated to be distinct. Therefore, we truly feel a picture is worth a thousand words. Picasso once said, “Good artists don’t copy, they steal.” In other words, why recreate the wheel if someone is already on to something good. Take-in what is good in all that you see out in your market niche (be savvy), and go to the next level to combine it with even newer, customized ideas to make something that is uniquely yours.
With you in control and a design and copy direction firmly agreed-upon, we will develop an effective marketing communications rollout using visual design and copy references from the beginning of the process to the end that maintains a high-level of continuity to portray stability, strength, and style and yet has enough purposeful discontinuity to avoid being stagnant. See Our Vision, Our Story & Resources To Help You to find out more about us and to get helpful downloads for your communications planning.
We are committed to working with you regardless of the amount of work needed. By the hour or by the project, it all gets the same attention!
We understand that all companies are at very different places in their marketing efforts and Catalyst Marketing Communications wants to meet you where you are in your need. First, we will provide a free consultation to hear your goals and objectives. From this time together, we will provide you with a free estimate and allow you to determine how you would like to work with us. We offer two work structures:
Billed By the Hour
This process is for smaller projects and can take anywhere from one hour to several days. It depends on the scope of your work. Before you commit to anything, we give you a rough estimate of the time we think it will take to complete your work. Upon agreement of the estimate, we begin our reference-based approach to developing your communications. At any time, you can join us in-studio, sit with our designers, and review things on-screen. This direction gives you greater control for tight, small projects, ensuring minimal loss on exploring unnecessary creative avenues.
Billed By the Project
This process is for larger projects that may take from days to weeks. After our initial meeting(s), we give you a formal estimate outlining the scope and costs of the project(s). Upon agreement of the estimate, we begin our reference-based approach to developing your communications. From initial concept to the final touches, we produce the actual digital art with your continual input via e-mail proofing and dialog. Remember, at any time you can join us in-studio and work with us by the hour. We understand that your needs and availability change. We are here to help you in any way necessary.
Our broad marketing communications services offer all you need for an integrated attack on your market niche.
ADVERTISING & DESIGN SERVICES
Annual Reports |
Incentive Program Art Logos / Letterhead Kits Magazines Newsletters Point of Sale PowerPoint Print Ads Proposal Design Retail Packaging |
Sales Support Materials |
CONSULTING & MANAGEMENT SERVICES by CATALYST
- Communications Consulting
- Small-Scale Communications Planning & Implementation
CONSULTING & MANAGEMENT SERVICES by STRATEGIC PARTNERS
- Large-Scale Communications Planning & Implementation
- Search Engine Optimization (SEO)
- Media Planning & Buying
- Public Relations
PRINT MANAGEMENT SERVICES
Visit Catalyst Print Communications our print management company that oversees printing for all our companies. Simply click on the above link or click the Yellow Director’s Chair at the top of this page.
For more information, contact:
Steve Lee, Founder, Sales & Creative Director
Catalyst Marketing Communications
770.919.0158
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