Graphic Design Excellence For Your Communications

"Without aesthetic graphic design identity, communications can become either a humdrum repetition of familiar clichés or a wild scramble for novelty. Without aesthetic (excellence), the computer is but a mindless speed machine, producing effects without substance.
Paul Rand

Effective graphic design identity solutions must embody two essential things. Continuity of look and fresh appeal. All our communications will maintain a high-level of continuity to portray stability, strength, and consistent style, while still having just enough purposeful discontinuity to avoid being overly repetitive / monotonous. This tension must be held with careful ongoing balance. Trust us to wisely and creatively keep the standards of the look and message in this two-fold tension.

Well-applied graphic design leverages your creative investment

Graphic design is more than just incorporating graphic shapes and flat colors. Great graphic design work is how you creatively leverage all your marketing communications to work for you, and like currency, the smarter the creative investment, the greater the return. Whether it’s your website, advertising, POS / POP, logo design, retail packaging, etc,... we will extend the core graphic design identity consistenly into all your marketing communications / advertising for maximum impact.

IMPACT:

that quality in marketing creativity that strikes suddenly against the audience's indifference and enlivens their mind to receive a message.

Once an agreed-upon graphic design direction is set with your input as the central driving force, we will develop the overall graphic design and/or brand identity and verbiage that captures the essence of your consumer-oriented message. Wise graphic design is how you effectively spread out your overall message and core conceptual to undergird your whole communications approach. All of your integrated communications should work for you. For example, your graphic design identity rollout shoud somehow hint at the brand message. Every part of your marketing communications must follow suit: your ads, collateral, website design, retail packaging design, direct mail, annual reports, corporate graphic identity, and more.

Our graphic design experience and systems yield high impact imagery to enhance and magnify the written sales message(s).

At our Kennesaw, GA studio, we load up and push our Apple graphic design systems to full capacity. Our design team leverages decades of deep graphic experience with the most advanced Adobe / Macromedia software to design, illustrate and even alter/enhance photography. Your logo design, corporate identity package, website design, etc. will display the most effective look possible so that the overall sales message is enhanced and deepened in the minds of the receiver.

"I’ve have seen one advertisement actually sell not twice as much, not three times as much, but l9 times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy. The difference was that one used the right appeal and the other used the wrong appeal."
John Caples, a direct response copywriter

Along with a consistent graphic identity, and striking advertising creative that drives your message, good copywriting is essential. When the messsage needs cleverly written headlines and pithy text to hook the reader, we can help! We offer in-house copywriting for most smaller graphic design and advertising needs. For larger scale needs like annual reports, large brochures, enitre website design projects, etc., we partner with full-time copywriters (seasoned pros who live in Marietta, Acworth and Metro Atlanta) who can develop more extensive text applications using appropriate styles and tones that match your overall marketing branding standards.

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Marketing firm & advertising agency for: logo design, website design, graphic design, packaging design and more

678.880.8364      |      Serving Canton, Woodstock, Cumming, Alpharetta, Kennesaw, Marietta, and all of Atlanta